Help Center · AI assistant · Advertising (PPC)

Advertising (PPC)

Look across every campaign, keyword and advertised product: what spends without selling, what is capped by its budget, which search terms convert, and every change made – by you, the AI or the Amazon console.

Real questions, real answers

You askWhich campaigns run out of budget?
The AI answersThree Sponsored Products campaigns hit their daily budget in the last 30 days (Sep 14 – Oct 13). C-Sweats-Exact ($25 a day) capped out 3 times – Sep 20, Oct 10 and Oct 11 – peaking at $25.83. C-Tees-Exact ($35) capped once on Sep 21, and C-Hats-Exact ($50) once on Oct 11.
You askWhich campaign is least efficient?
The AI answersC-Tees-Broad: $933.21 spent for $1,871.25 in sales over the last 30 days – an ACoS of 49.9%, almost double the account's 26.8%. The most efficient is C-Sweats-Broad at 16.4% ACoS ($377.35 spent, $2,297.70 in sales). Across all six Sponsored Products campaigns you spent $4,066.87 for $15,193.75 in sales; one Sponsored Brands campaign spent another $585.64.
You askWhich keywords get lots of clicks but no orders?
The AI answersNone right now. Of your 31 active keywords, not one had 10 or more clicks without an order in the last 30 days.

Answers from the Nordvik demo store. Synthetic data. Changes are simulated, nothing is sent to Amazon, and the store can be reset at any time. Your AI answers from your own store.

What it can look at

Campaign sweep

Read only

Sweeps all your campaigns at once and filters them: spending without sales, capped by budget, new, paused and more.

Try asking
  • Which campaigns spend money without selling?
  • Which campaigns run out of budget?

Portfolios

Read only

Lists your ad portfolios, including empty ones, with their budgets.

Try asking
  • Which portfolios do I have?

Advertised products

Read only

Ad results per advertised product, summed over every campaign – shows products whose ad spend is spread thin or burning.

Try asking
  • Which products spend on ads but never sell?
  • Which product has the worst TACoS?

Keyword sweep

Read only

Ad results per keyword, summed over every campaign it runs in – catches keywords that bleed money across the whole account.

Try asking
  • Which keywords have lots of clicks and no orders?
  • What are my best converting keywords?

Campaign deep-dive

Read only

Everything about one campaign: budget, placements, every target with its bid history, negatives and which products earn the sales.

Try asking
  • Walk me through my exact-match beanie campaign.
  • How have the bids in this campaign changed?

Keyword deep-dive

Read only

One keyword across every campaign it runs in: spend, sales, bids, match types and top-of-search share.

Try asking
  • How does "winter hat" perform across all my campaigns?

One product's ads

Read only

All advertising for one product across every campaign, with its TACoS and how many ads actually serve.

Try asking
  • How much do I spend advertising my best seller, and what does it return?

Search terms

Read only

The customer search terms that triggered one campaign, with clicks, spend and sales per term.

Try asking
  • Which search terms in this campaign should I make negative?

Who wins a search

Read only

How one customer search is picked up across all your campaigns – shows overlap and which campaign wins it.

Try asking
  • Which of my campaigns show up for "wool hat"?

Ads by product

Read only

Ad results per advertised product per campaign, for a product or family.

Try asking
  • Which campaigns drive sales for my sweatshirt family?

Change history

Read only

Every change to bids, budgets, states and negatives – made by you, by the AI or in the Amazon console.

Try asking
  • What changed in my ads last week?
  • Who changed the budget on this campaign?

Budget caps

Read only

Which campaigns hit their daily budget, and on which days – capped campaigns stop showing for the rest of the day.

Try asking
  • Which campaigns ran out of budget this month?

get_family_review

Read only

The stored WEEKLY FAMILY REVIEW (the dashboard's PPC weekly review) for one product family and one Search Query Performance week: headline figures (click / purchase share, ad spend and sales per week, total ad cost of sales - latest vs prior), every paid search with its click / purchase share change, PPC spend per week, purchases and the AI verdict (what moved + recommendation), plus 'Won without ads' (searches we win with no ad clicks) and 'Room to grow' (searches with low impression share but strong click and buy rates) and the 'What are we missing?' findings when that part has finished.

Changing ads

The AI can prepare bid, budget, state and targeting changes and build new ad groups and keywords. You approve the exact list first, your guardrails cap what is allowed, and each change is verified once Amazon has it.

Prepare ad changes

Makes changes

Prepares changes to bids, budgets, states, bid strategy and portfolios, checked against your guardrails. Nothing is sent yet.

Try asking
  • Lower the bids on keywords with 20 clicks and no orders.
  • Raise the budget on my capped campaigns by 20%.

Prepare new keywords and ads

Makes changes

Prepares new keywords, product ads, ad groups and negatives in your existing campaigns. Nothing is sent yet.

Try asking
  • Add these converting search terms as exact keywords.
  • Add the new colour to my beanie campaign.

Send ad changes

Makes changesPermitted

Sends a prepared ad change to Amazon after you have approved it.

Try asking
  • Approved – send the bid changes.

Check an ad change landed

Makes changes

Checks with Amazon that an ad change landed – or tells you if something had changed in between and nothing was written.

Try asking
  • Did the bid changes go through?