Dashboard

The first page after login. It shows how the store is doing right now, over a period you pick, and which products carry the numbers.

Announcements and alerts from SellerDragon, split into what still needs attention and what you have already handled.

Sticky notes for the store, shared between you and any connected AI: general working notes on the left, dated notes as a due agenda on the right.

Every store you can open, side by side, each with its own Revenue and PPC card and its scheduled notes. A comparison, never a total.

Sales, profit, orders, units and refunds for a period, compared with an earlier period, plus a bestseller list.

A profit and loss ladder for a period, from gross sales down to net profit and estimated payout, with a daily chart.

One row per day, week, month or quarter with revenue, profit, ad cost and margins, for spotting the long-run pattern.

A US map of where your orders ship to, by state or by city, in units or sales, with top-city and top-state lists.

Every returned unit in the last 30, 90 or 365 days with the buyer's reason and what happened to the unit.

The ten products whose revenue grew most and the ten that fell most, compared with the previous window of the same length.

One line per sale in the last 7, 30 or 90 days, with the price it sold at and the FBA stock left.

An AI briefing, on demand, that checks every enabled campaign against fixed thresholds, reads your playbook and notes, and says what needs doing.

Which ad groups can be switched off for certain hours to save ad spend without losing sales, and a schedule to do it.

The daily PPC worklist. Saved filters and periods turn your campaigns, keywords and products into a queue of decisions, and every change is made right there in a popup.

Per product family, an AI-written weekly report built from Amazon's search data: did the searches you pay for move your share of clicks and purchases, and which searches you win without ads.

The latest FBA stock position per SKU: sellable, reserved, inbound, unsellable and days of supply.

Products you only sell FBM that sell well enough to consider sending to FBA, with what they could sell there.

What to send to FBA and when, from a forecast built on your own last-year sales, your lead times and your stock target.

FBA units on their way, per SKU and per shipment, with what Amazon has received so far.

A US map of which Amazon fulfilment centres hold your stock, with per-centre, per-city and per-state lists and a drill-down to the SKUs in each.

Which SKUs have units sitting at Amazon past an age threshold, how many, and what Amazon says about their health.

Amazon's own replenishment recommendation per SKU, exactly as Amazon calculates it, with the rows that need action first.

Every listing in the store, grouped by variation family, with status, SKUs, 30-day performance, stock and price at a glance.

Every listing problem Amazon reports for the store in one list: suppressed listings first, then other listing issues by severity.

The per-product area. One header with the product's identity and Best Sellers Rank, then seven pages: Sales & Ads, Keywords, Search performance, Listing, Optimize Listing, Inventory and Settings.

A five-step wizard that reads the listings of competitors you pick, extracts the keywords they use, and writes a new title, bullets, description and search terms you can edit and submit to Amazon.

The product's images and texts exactly as they are on Amazon right now, with a Refresh button and the way into the two editors.

Change a product's title, item highlight, bullets, keywords and description, compare with what is live, and submit the change to Amazon.

Replace the main image, add, reorder or remove the other eight, see the exact diff against what is live, and submit it to Amazon.

The FBA stock of each SKU behind this product, broken down the way Amazon counts it, with age buckets and health.

One product's keyword rankings, the list of keywords you track for it, and the searches where the market buys but this product takes little share.

One product's revenue, units, traffic, estimated profit and ad performance over a window you pick, each as a daily chart.

Amazon's own ranking of the search queries this product shows up for, one reporting week at a time, with the market's click and purchase rates.

Your own names for the product and the per-SKU costs and lead times the rest of the dashboard calculates with, plus the listing's status and issues.

For a product, family or group, every search in Amazon's data ranked by how strongly shoppers buy on it, with your visibility, whether your listing copy covers it, and a one-word flag saying what kind of opportunity it is.

Every keyword the store tracks on Amazon's search results, one row per keyword, with the best position and its move, and which products rank for it.

Amazon's Search Query Performance data for a product, family, group or brand: the searches, the market's clicks and purchases, and your share of each, week by week.

The keywords where at least one of your products is already inside the top N results, with the market size of each search and the sales it brought you.

Named sets of up to ten search terms. For each, how big the market is, who wins it every week, how your products do in it, and the competitors you choose to track.

Amazon's own list of what shoppers search for, all brands, for the whole marketplace: rank per week, the three most-clicked products on each search, and whether you are among them.

Connect your own AI app (ChatGPT, Claude, Codex or any MCP client) to your SellerDragon account, and see and revoke the connections you have made.

The hard limits every connected AI works under: price changes, banned words, listing deletes, bid and budget caps, and which search terms count as your brand.

Your standing instructions per area (campaigns, listings, inventory, keywords, portfolio, account) that every connected AI reads before it works, with SellerDragon's standard playbook as the fallback.

Your personal account key for the SellerDragon Sheets add-on, the three steps to connect a sheet, and the store names your formulas use.

The Google Sheets you have connected with your key, their status, and a revoke button per sheet.

The reference for every DRAGON function, grouped by area, with syntax, parameters, columns and examples, generated from the same source as the in-sheet help.

The entry page of Settings: one card per area with a line on what it does.

The Amazon accounts connected to SellerDragon, their marketplaces and status, plus adding a new store and finishing or repairing a connection.

Give every ASIN a short name and a product group. The dashboard uses them everywhere instead of the long Amazon title; nothing is sent to Amazon.

Landed cost per unit and the FBA lead times and stock target per SKU. Profit, margin, TACoS and the restock forecast all depend on these.

Invite people to the account, see who is in it, and set per user whether they may make changes and which stores they see.

The account at a glance (owner, plan, connected stores, users, member since) and the company details that go on invoices.

Payment methods, invoices and receipts, this period's usage with the upcoming invoice, and cancelling or resuming the subscription.

This billing period's metered usage, the pay-per-use switches, and the plan's fixed limits.

The subscription you are on and the plans you can move to. Upgrades apply now, downgrades at the next billing date.

Your own name, email, newsletter choice, password and two-factor login.

Open a support ticket, attach screenshots, and follow the conversation in the dashboard or by email.