What this page answers
Is this product selling, is the traffic converting, and how much of it is bought with ads.
Whose data and scope
- One product in the selected store and marketplace. Sales and traffic are this ASIN's own; ad numbers are the ads that advertised this ASIN.
- Sales come from orders by marketplace date. Page views come from Amazon's traffic report. Ad numbers come from Amazon Ads with 7-day attribution.
- Est. gross sales profit is revenue minus the Amazon fees booked on this product's orders, minus landed cost from Settings, minus ad spend. It leaves out storage, subscription, inbound placement, reimbursements and other fees that are not tied to a single SKU.
How to read it
Sales card
The window buttons (7 to 365 days) set the period for this card alone and are remembered. The tiles show revenue, units sold, page views, estimated gross sales profit, TaCoS (ad spend over revenue) and the organic versus PPC split of sales. Click a tile to draw it on the chart; the chart has one point per day.
PPC Advertising card
Its own window (7, 30 or 60 days). Tiles: ad sales and units sold with 7-day attribution, spend, ACOS and ROAS, impressions and clicks. The footer reminds you that ad-attributed units can include purchases of other variations after a click on this ASIN. The history available grows over time from the day the store was connected.
Tabs and popups
Best Sellers Rank popup
Daily rank per category over 7 or 30 days, with the latest, best, worst and period-start ranks. Up is better; gaps are days without a snapshot.
Where to go next
- Keywords when traffic is the problem.
- PPC manager to act on the ads behind the PPC card.
- Sales overview for the whole store.