Help Center · Dashboard · Catalog

Listing: Search performance (SQP)

Amazon's own ranking of the search queries this product shows up for, one reporting week at a time, with the market's click and purchase rates.

Open this page in the dashboard

Listing search performance, dark theme
Listing search performance, light theme

What this page answers

Which searches Amazon associates most strongly with this product, in Amazon's own order.

Whose data and scope

  • One product in the selected store and marketplace.
  • Data is Amazon's Search Query Performance report from Brand Analytics, which needs Brand Registry. Amazon publishes it weekly, usually several days after the week ends. Every week we hold for this ASIN is in the date picker, newest first.
  • Only the top 20 queries of the chosen week are listed.

How to read it

Top Search Queries table

The Date range picker selects one reporting week. The table then shows:

  • Score is Amazon's rank of the query for this product in that week (1 is the strongest association). When Amazon gives no score the row keeps its position by search volume.
  • Query is the search text.
  • Click Rate is the share of searches for that query, across all shoppers, that led to a click on any product. Purchase Rate is the share that led to a purchase of any product. Both describe the market, not this product.

For this product's own share of clicks and purchases on each query, use the Keywords section's Opportunities tab or the store-wide Search performance page, which carry the full columns.

Where to go next