What shoppers search for, how much of that search you capture compared to the market, and where you rank organically for the keywords you track.
Real questions, real answers
You askWhich searches bring my beanies the most sales?
The AI answersOver the last 4 weeks of Brand Analytics data (weeks starting Sep 13 – Oct 4), "merino wool beanie" leads: 24,092 searches and 81 purchases of your beanies – a 13.7% share of all purchases, from only 8.6% of the impressions. Next are "wool beanie men" (53 purchases, 9.0% share) and "cuffed beanie" (21 purchases, 6.0%). At $27.95 your beanie sits just under the market median of $29.70.
You askIs the Charcoal beanie gaining or losing organic rank?
The AI answersBoth, over the last 3 weeks (Sep 23 – Oct 13). Climbing: "winter hats" from position 63 to 20, "beanie for men winter" from 51 to 24, and "ski hat men" from 35 to 17. Slipping: "beanies for men" from 31 to 63, "winter hat men" from 27 to 55, and "warm beanie" from 22 to 49.
Answers from the Nordvik demo store. Synthetic data. Changes are simulated, nothing is sent to Amazon, and the store can be reset at any time. Your AI answers from your own store.
What it can look at
Search performance
Read only
Amazon Brand Analytics search performance: for each search, how many shoppers searched, and your share of impressions, clicks, cart-adds and purchases against the market.
Try asking
- Which searches bring my beanies the most sales?
- Where do shoppers click my listing but buy someone else's?
Organic rank
Read only
Where your products rank organically for the keywords you track, and whether they are moving up or down.
Try asking
- Am I losing organic rank on any keyword?
- Where do I rank for "winter hat"?