DRAGON_KEYWORD_DETAILS

Shows dashboard-tracked SERP keyword rank positions over time by ASIN.

Syntax

=DRAGON_KEYWORD_DETAILS(account, [asin], [marketplace], [keyword], [period], [columns], [header], [transpose])

Parameters in [brackets] are optional. Leave an optional parameter blank to include everything.

This page is also available inside Sheets – type =DRAGON_KEYWORD_DETAILS("help") in any cell to get the same reference without leaving your spreadsheet.

Sample output

Example output from the Nordvik demo store – your sheet shows your own store's data.

A1fx=DRAGON_KEYWORD_DETAILS("Nordvik", "", "US", "yoga mat", "last 30 days", "marketplace; last_seen")
AB
1keywordasin
2–B0KNIT0101
3–B0KNIT0104
4–B0KNIT0109
5–B0KNIT0121

Parameters

ParameterRequiredDescription
accountRequiredAccount nickname, account number (1, 2, ...) or Amazon account id. Leave empty if you have only one account.
asinOptionalOptional ASIN or an ASIN list separated by ;. Also accepts a cell range like A2:A100 or INDIRECT() pointing to a list.
marketplaceOptionalOne marketplace/country code such as US, CA, or MX. Blank = this sheet's default marketplace (Extensions > SellerDragon > Default Marketplace); without a default, enter one.
keywordOptionalOptional tracked keyword. With a keyword, rows are ASINs; with only an ASIN, rows are that ASIN's tracked keywords. Enter at least one of asin or keyword.
periodOptionalOptional period such as last 90 days, 2026-04, or 2026. Default: last 90 days.
columnsOptionalOptional output columns. Use marketplace or last_seen to include them.
headerOptionalUse no, false, or 0 to suppress the output header row. Default: Yes.
transposeOptionalUse yes, true, or 1 to transpose the output.

The period accepts values like last_30_days, this_month, 2026Q1, or ranges like 2026-01-01..today – see the full period reference.

Columns

Columns are evaluated left to right: a field or group name adds columns, a leading - removes them. default and all select the default or full column set.

ColumnDefaultDescription
keywordYesTracked keyword.
marketplaceNoMarketplace.
asinYesASIN.
last_seenNoLatest SERP date in the selected period.

Examples

=DRAGON_KEYWORD_DETAILS("Mystore", "", "US", "yoga mat", "last 30 days", "marketplace; last_seen")
=DRAGON_KEYWORD_DETAILS("Mystore", "B0MYASIN01", "US", "", "last 30 days")

Notes

  • With a keyword, rows are the ASINs ranking for it; with only an ASIN, rows are its tracked keywords. Dates are columns either way.
  • Date columns are the search dates with a rank in the selected period. A rank is stored only when the ASIN is in the top 500 for the keyword: a blank cell means not in the top 500 on that date, or not searched that day.