DRAGON_SQP

Shows Search Query Performance totals for the selected report, brand, ASINs, queries, and period.

Syntax

=DRAGON_SQP(account, [ASIN/SKU], [marketplace], [report ID], [period], [search query], [brand], [columns], [header], [transpose])

Parameters in [brackets] are optional. Leave an optional parameter blank to include everything.

This page is also available inside Sheets – type =DRAGON_SQP("help") in any cell to get the same reference without leaving your spreadsheet.

Sample output

Illustrative values – your sheet shows your account's live data.

A1fx=DRAGON_SQP("Myaccount", "", "US", "", "last 30 days", "", "Mybrand")
ABCDEFGHI
1marketplacedate_fromdate_tobrandsearch_querybest_scorevolumetotal_impressions
2US2026-07-212026-07-21Mybrand25.95… 11 more
3US2026-07-202026-07-20Mybrand26.95… 11 more
4US2026-07-192026-07-19Mybrand35.95… 11 more
5US2026-07-182026-07-18Mybrand23.95… 11 more

Parameters

ParameterRequiredDescription
accountRequiredAccount nickname or Amazon account id.
ASIN/SKUOptionalOptional ASIN or comma/space separated ASIN list. Also accepts a cell range like A2:A100 or INDIRECT() pointing to a list.
marketplaceOptionalOptional marketplace/country code such as US, CA, or MX.
report IDOptionalOptional report ID from DRAGON_SQP_LIST.
periodOptionalOptional period such as last 90 days, 2026-04, or 2026. Default: last 90 days.
search queryOptionalOptional search query text filter.
brandOptionalOptional brand filter.
columnsOptionalOptional comma-separated output columns.
headerOptionalUse no, false, or 0 to suppress the output header row. Default: Yes.
transposeOptionalUse yes, true, or 1 to transpose the output.

The period accepts values like last_30_days, this_month, 2026Q1, or ranges like 2026-01-01..today – see the full period reference.

Columns

Columns are evaluated left to right: a field or group name adds columns, a leading - removes them. default and all select the default or full column set.

ColumnDefaultDescription
report_idNoReport ID.
marketplaceYesMarketplace.
date_fromYesFirst report week start.
date_toYesLast report week end.
brandYesBrand.
search_queryYesSearch query.
best_scoreYesBest selected search query score.
volumeYesSearch query volume.
total_impressionsYesTotal query impressions.
selected_impressionsYesSelected ASIN impressions.
impression_shareYesSelected impression share.
total_clicksYesTotal clicks.
selected_clicksYesSelected ASIN clicks.
click_shareYesSelected click share.
total_cart_addsYesTotal cart adds.
selected_cart_addsYesSelected ASIN cart adds.
cart_add_shareYesSelected cart add share.
total_purchasesYesTotal purchases.
selected_purchasesYesSelected ASIN purchases.
purchase_shareYesSelected purchase share.
selected_asin_countNoSelected ASIN count.
marketplace_idNoMarketplace id.
seller_idNoSeller id.
total_click_rateNoTotal click rate.
total_cart_add_rateNoTotal cart add rate.
total_purchase_rateNoTotal purchase rate.
total_same_day_shipping_click_countNoTotal same day shipping click count.
total_one_day_shipping_click_countNoTotal one day shipping click count.
total_two_day_shipping_click_countNoTotal two day shipping click count.
total_same_day_shipping_cart_add_countNoTotal same day shipping cart add count.
total_one_day_shipping_cart_add_countNoTotal one day shipping cart add count.
total_two_day_shipping_cart_add_countNoTotal two day shipping cart add count.
total_same_day_shipping_purchase_countNoTotal same day shipping purchase count.
total_one_day_shipping_purchase_countNoTotal one day shipping purchase count.
total_two_day_shipping_purchase_countNoTotal two day shipping purchase count.

Examples

=DRAGON_SQP("Myaccount", "", "US", "", "last 30 days", "", "Mybrand")